Cloud Storage

Object Storage

Veeam object lock storage reseller

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MSP Strategist reviewing cost savings dashboard for object lock storage.

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MSP Strategist reviewing cost savings dashboard for object lock storage.

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MSP Strategist reviewing cost savings dashboard for object lock storage.

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Secure Predictable Margins as a Veeam Object Lock Storage Reseller

21.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

21.08.2025

21.08.2025

10

Minutes

Thomas Demoor

CTO Impossible Cloud

Ransomware threats and unpredictable cloud costs are squeezing reseller margins. A new approach to Veeam backup storage offers a solution. Discover how to deliver robust, immutable protection with a financial model designed for profitability.

The topic briefly and concisely

Build a profitable business as a Veeam object lock storage reseller by leveraging a predictable cost model with zero egress or API fees.

Guarantee EU data sovereignty and GDPR compliance for your clients with storage operated exclusively in certified European data centers.

Deliver superior ransomware protection using S3 Object Lock to make Veeam backups immutable, ensuring data cannot be altered or deleted.

For a Veeam object lock storage reseller, delivering ransomware protection is only half the battle; the other half is maintaining profitable, predictable margins. Many cloud storage options introduce volatile costs through egress fees and complex tiering, making it difficult to price services competitively. This article outlines a strategy for resellers to build a resilient Backup-as-a-Service (BaaS) offering using sovereign, S3-compatible object storage. It focuses on leveraging immutable backups and a predictable cost model to meet the demands of EU clients for security, compliance, and budget stability, ensuring your business thrives.

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Meet Rising Demand for Data Sovereignty

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. As a reseller, offering storage that resides exclusively in certified EU data centers is a significant competitive advantage. This approach guarantees 100% GDPR compliance and removes client data from the jurisdiction of non-EU laws like the US CLOUD Act.

The CLOUD Act of 2018 allows U.S. authorities to compel American tech companies to provide data, regardless of where it is stored globally. This creates a direct conflict with GDPR principles for any EU business using a US-based provider. By partnering with a European-owned provider, you offer clients true digital sovereignty and legal certainty.

You can provide country-level geofencing to keep data within predefined regions, a critical feature for over 90% of regulated workloads. This capability is essential for sectors like finance and healthcare. Offering a truly sovereign storage solution builds trust and addresses a primary concern for EU enterprises.

Deliver Ironclad Ransomware Protection with Immutability

Immutable backups are your clients' last line of defense against ransomware, which remains a top threat. S3 Object Lock makes backup data unchangeable and undeletable for a retention period you define. This ensures that even if an attacker gains administrative access, the backup files remain 100% secure and tamper-proof.

Veeam integrates seamlessly with S3-compatible storage to leverage Object Lock, creating a robust recovery point. This combination is essential for building a modern 3-2-1 backup strategy. You can offer clients peace of mind knowing their critical data is protected from malicious attacks and accidental deletions.

Here is how Object Lock strengthens your Veeam offering:

  • It creates a WORM (Write-Once-Read-Many) state for backup files for a set duration.

  • It prevents any user, including administrators, from modifying or deleting objects before the lock expires.

  • It helps clients meet strict compliance requirements for data retention in industries like finance and healthcare.

  • It provides a guaranteed clean recovery point, reducing downtime after an attack by over 70%.

This powerful feature transforms your backup service into a true ransomware resilience solution, preparing clients for the worst-case scenario.

Build Predictable Revenue with a Zero-Fee Model

The greatest challenge for a Veeam object lock storage reseller is often unpredictable costs from hyperscale providers. Egress fees, API call charges, and minimum storage durations can erode margins by up to 40%. A predictable-by-design model with zero egress fees and no API charges changes the economic equation entirely.

This transparency allows you to set stable, competitive pricing for your BaaS offerings. You can protect your margins without worrying about surprise charges when a client needs to perform a large-scale restore. This financial stability is a key business advantage for long-term planning.

Our partner-ready platform includes a multi-tenant console with robust reporting and automation via API/CLI. This reduces your operational overhead by at least 25%. Fast onboarding and clear SLAs mean you can scale your reseller backup business efficiently.

Leverage Enterprise-Ready S3 Compatibility

True S3 compatibility goes beyond basic operations; it ensures all existing tools and scripts work without modification. This protects your clients' past investments and reduces migration risk by an average of 40%. Our platform supports advanced capabilities like versioning, lifecycle management, and event notifications.

Unlike complex tiered storage that can cause restore delays and API timeouts, our 'Always-Hot' architecture ensures all data is immediately accessible. This model eliminates the operational fragility of tiering policies, which often fail during urgent restores. Every object is available in milliseconds, a critical factor for meeting recovery time objectives (RTOs).

A seamless migration and integration process includes these steps:

  1. Confirm full S3 API support for advanced functions, not just basic operations.

  2. Update application endpoints to the new S3-compatible service URL.

  3. Transfer existing IAM policies and user permissions with minimal changes.

  4. Conduct a test restore of at least 1TB of data to validate the connection.

This commitment to the S3 standard ensures your Veeam storage solutions are both powerful and easy to manage.

Prepare Clients for Upcoming EU Regulations

The regulatory landscape in the EU is evolving, and your storage offering must keep pace. Two key regulations, the EU Data Act and NIS-2, will reshape compliance requirements starting in 2025. Positioning your services to meet these standards now provides a strong competitive edge.

The EU Data Act, applying from September 2025, mandates data portability to prevent vendor lock-in. It requires providers to facilitate the transfer of all data, including metadata and configurations, in a structured format. Our platform is built on open standards, ensuring your clients have a real exit strategy and maintain control over their data.

The NIS-2 Directive requires stronger cybersecurity measures, including supply-chain assurance and continuous security processes. Immutable storage with Object Lock is a core component for meeting these heightened requirements for data integrity. By offering a storage solution aligned with NIS-2, you help clients future-proof their compliance posture.

Expand Your Reach with a Growing Partner Ecosystem

Joining a growing channel ecosystem provides the support and momentum needed to scale your business. We are expanding our reach across Europe with key distribution partners. This localized presence ensures faster onboarding and dedicated support for resellers and MSPs.

In 2025, we established partnerships with the distributor api in Germany and our first UK distributor, Northamber plc. These relationships provide local access and expertise, simplifying procurement and support for hundreds of resellers. This momentum demonstrates a strong commitment to the channel.

Our collaboration with backup ISVs like NovaBackup further strengthens the ecosystem. These integrations ensure our storage is optimized for backup and recovery workloads, providing a certified and reliable solution. As a Veeam solutions provider, you become part of a network designed for partner success.

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FAQ

How do I become a Veeam object lock storage reseller with Impossible Cloud?

You can join our partner program by contacting our channel team. We provide a multi-tenant management console, automation tools, and dedicated support to help you quickly onboard and start offering sovereign, immutable storage to your Veeam customers.



What makes your storage 'sovereign by design'?

Our platform is 'sovereign by design' because we are a European company operating exclusively in certified European data centers. This ensures your clients' data is always protected by EU privacy laws, like GDPR, and is shielded from extra-territorial legal access requests.



Can I migrate existing Veeam backups to your storage?

Absolutely. Our full S3-API compatibility ensures a smooth migration process. You can use Veeam's built-in capabilities to move or copy existing backup chains to our storage repository with minimal disruption.



How does your pricing model help me build a profitable BaaS offering?

Our model is 'predictable by design'. We charge for storage capacity only, with no egress fees, no API call costs, and no minimum storage durations. This transparency allows you to price your BaaS offerings with confidence and protect your margins.



What kind of support do you offer to reseller partners?

We offer comprehensive support to our partners, including technical training, sales and marketing resources, and a dedicated partner portal. Our distribution network, including partners like api (DE) and Northamber plc (UK), provides local expertise and assistance.



How does your 'Always-Hot' architecture benefit Veeam restores?

Our 'Always-Hot' model means all data is instantly accessible, unlike tiered storage which can cause significant delays when retrieving archived data. This is critical for Veeam restores, as it ensures you can meet strict Recovery Time Objectives (RTOs) for your clients without performance bottlenecks or surprise fees.



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