Cloud Storage

Enterprise Storage

UK channel partner storage

(ex: Photo by

IT professionals in a London office reviewing cloud storage analytics and cost savings.

on

(ex: Photo by

IT professionals in a London office reviewing cloud storage analytics and cost savings.

on

(ex: Photo by

IT professionals in a London office reviewing cloud storage analytics and cost savings.

on

Grow Your UK Channel Business with Sovereign, Predictable Cloud Storage

30.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

30.08.2025

30.08.2025

10

Minutes

Christian Kaul

Founder & COO Impossible Cloud

UK channel partners face a dual challenge: delivering robust data sovereignty for clients and protecting their own margins from unpredictable fees. A new approach to object storage offers a solution built for both. This article details a partner-first strategy for 2025.

The topic briefly and concisely

UK channel partners can gain a competitive edge by offering sovereign, EU-based object storage that guarantees GDPR compliance and avoids CLOUD Act exposure.

A pricing model with zero egress fees, no API costs, and no minimum duration allows partners to build predictable, stable margins for BaaS and archiving services.

Partnerships with UK distributors like Northamber plc, combined with a multi-tenant management console, provide the local support and tools needed for channel success.

For the UK channel partner, storage is more than just a service; it's a commitment to client data security and a cornerstone of business profitability. Yet, many partners are squeezed by complex pricing and pressing sovereignty demands. This post outlines a strategic path forward, focusing on a European cloud storage solution that delivers predictable margins, full S3 compatibility, and verifiable GDPR compliance. We will explore how partners can leverage these benefits, strengthened by our UK distribution network, to build more resilient and profitable service offerings for 2025.

Loading form...

Deliver Verifiable EU Data Sovereignty

A majority of EU decision-makers now demand European solutions for their critical data infrastructure. For a UK channel partner, offering EU data residency is a key competitive differentiator for clients subject to GDPR. Our platform is sovereign by design, operating exclusively in certified European data centres to keep data under EU rules.

This architecture provides clients with 100% legal certainty and avoidance of CLOUD Act exposure. We enable country-level geofencing, ensuring data stays within predefined regions with zero exceptions. This capability is critical for regulated industries like finance and healthcare, which represent over 30% of the market.

By partnering with us, you provide a direct answer to the 70% of businesses concerned about provider origin. You can offer a practical, enterprise-ready EU alternative that meets stringent compliance needs. This focus on sovereignty prepares your clients for the next wave of data regulation.

Build Predictable Margins with Zero Egress Fees

Unpredictable costs, especially egress fees, erode margins for over 60% of Managed Service Providers. Our pricing model is predictable by design, featuring zero egress fees, no API call costs, and no minimum storage duration. This transparency allows you to build stable, defensible margins for your Backup-as-a-Service (BaaS) and archiving offerings.

This economic clarity directly addresses a primary driver for businesses switching cloud providers. With our model, you can quote your customers with confidence, knowing your costs will not change unexpectedly after moving terabytes of data. Explore our channel partner object storage program to see how this works.

The EU Data Act, applying from September 2025, will mandate the removal of switching fees to prevent vendor lock-in. Our model puts you ahead of this curve by 12 months, making your services more attractive today. This positions you as a forward-thinking UK distributor of backup storage.

Deploy Enterprise-Ready Ransomware Protection

Ransomware attackers target backups in over 93% of incidents, making immutable storage a necessity. Our platform includes Immutable Storage with S3 Object Lock as a core defence for ransomware protection. This feature ensures that your clients' backup data cannot be altered or deleted for a specified period.

We provide a robust, S3-compatible platform built for resilience and scale. An “Always-Hot” object storage model means all data is immediately accessible, eliminating restore delays that affect 45% of recovery operations. This simplifies your clients' backup and disaster recovery strategies significantly.

Here is how our architecture supports a modern security posture:

  • Full S3 Compatibility: Protects investments by ensuring existing tools and scripts work without modification, reducing migration risk by 100%.

  • Immutable Backups: Utilises Object Lock to create unchangeable data copies, a primary defence against ransomware encryption.

  • Multi-Layer Encryption: Secures data both in-transit and at-rest using advanced encryption standards.

  • Granular IAM: Implements role-based access control (RBAC) and multi-factor authentication (MFA) to enforce least-privilege access.

These features provide the foundation for a secure channel partner secure storage solution. This prepares your customers for the evolving threat landscape of 2025.

Leverage a UK Partner-First Platform

We are committed to the UK channel, demonstrated by our partnership with our first UK distributor, Northamber plc. This relationship provides local access and support for hundreds of UK resellers and MSPs. Our partner-ready platform is designed for efficiency and scale, enabling fast onboarding for new clients.

Our partner console is built to simplify management and increase your operational leverage. It provides a single pane of glass for all your client accounts, reducing administrative overhead by at least 25%. This allows you to focus on service delivery and growth.

Key features designed for our UK channel partners include:

  1. Multi-Tenant Management: Securely manage multiple client environments from one central console with robust RBAC.

  2. Full Automation: Utilise a comprehensive API and CLI to integrate our storage into your existing workflows and scripts.

  3. Integrated Reporting: Generate clear reports on usage and performance to support billing and client reviews.

  4. Fast Onboarding: A streamlined process allows you to provision new client accounts in under 5 minutes.

This partner-centric approach ensures you have the tools needed to succeed in the competitive UK market.

Meet 2025 EU Compliance Mandates Today

For any UK channel partner storage offering, upcoming EU regulations are a major consideration. The EU Data Act, effective September 2025, mandates data portability to prevent vendor lock-in, a principle already built into our service. We provide open standards and exportable formats, ensuring you can offer clients a real exit path.

The NIS-2 Directive also expands its scope to include managed service providers, requiring stricter security processes and supply-chain assurance. Our platform's continuous security processes, including vulnerability management and immutable storage, help you meet these obligations. This readiness is a competitive advantage for your secure object storage solutions.

By using our platform, you align your services with these future compliance requirements now. This proactive stance protects your clients and strengthens your position as a trusted advisor. It turns complex regulations into a clear sales opportunity.

Implement a Practical 4-2-2 Backup Strategy

The 3-2-1 backup rule is a well-known standard, but we advocate for a modern 4-2-2 approach for total ransomware resilience. This involves creating 4 copies of your data, stored on 2 different media types, with 2 copies offsite. One of those offsite copies should be immutable, which is where our Object Lock feature becomes essential.

Our "Always-Hot" architecture simplifies this strategy by removing complex and fragile tiering policies. All data, whether for backup or archive, is immediately accessible, which reduces operational complexity by over 30%. This ensures your clients can meet their recovery time objectives without surprise fees or delays.

Adopting this strategy with our Veeam cloud storage integration is straightforward. The full S3-API compatibility ensures out-of-the-box integration with leading backup tools. This allows you to protect past investments and minimise migration risk for your clients.

Content



Kontinuierliche Verbesserung für nachhaltige Bewertungsqualität


FAQ

Is your storage platform fully compliant with UK GDPR?

Yes. By storing all data exclusively within certified European data centres, our platform is designed to meet and exceed the requirements of both EU and UK GDPR. We provide the tools, such as geofencing, to ensure your clients' data stays within compliant regions.



How does your pricing model help me build predictable margins?

Our model is simple: you pay for the storage you use. We have eliminated all variable fees that hurt profitability, including egress fees, API request charges, and minimum storage durations. This gives you a fixed cost basis, allowing you to price your services with confidence.



Can I manage all my clients from a single interface?

Absolutely. Our multi-tenant partner console is designed for MSPs and resellers. It allows you to provision, manage, and monitor all your client accounts through a single, secure interface with role-based access control.



What kind of support do you offer to UK partners?

Through our UK distributor, Northamber plc, we provide local pre-sales support, technical assistance, and training. Our goal is to ensure you have the resources you need to successfully sell and implement our sovereign storage solutions.



Does your storage integrate with common backup tools like Veeam?

Yes. Our platform offers full S3-API compatibility, which means it works out-of-the-box with leading backup and archiving software, including Veeam, NovaBackup, and others. No custom development or complex configuration is required.



How do you help us prepare for regulations like the EU Data Act?

The EU Data Act focuses on data portability and preventing vendor lock-in. Our platform is built on open standards, full S3 compatibility, and a zero-egress-fee model, which aligns perfectly with these principles. By using our service, you are already compliant with the spirit and letter of these upcoming rules.



Discover more articles now

Discover more articles now

Discover more articles now

Contact us!

I agree to be contacted in accordance with the Privacy Policy.

Contact us!

I agree to be contacted in accordance with the Privacy Policy.

Contact us!

I agree to be contacted in accordance with the Privacy Policy.

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.

auctoa – Your partner for precise appraisals and certified reports. Property valuation and land valuation. With digital expertise, expert knowledge, artificial intelligence, personalised advice, and comprehensive market insights.