Cloud Storage
Enterprise Storage
VAR cloud storage partner
How to Grow Your Business as a VAR Cloud Storage Partner in the EU
Are unpredictable cloud costs and complex compliance demands eroding your margins? As a Value-Added Reseller, offering a storage solution that guarantees data sovereignty and cost predictability is a significant competitive advantage. This article outlines a strategy for VARs to build profitable, resilient, and compliant cloud services for 2025 and beyond.
The topic briefly and concisely
As a VAR cloud storage partner, you can build predictable margins by using a platform with zero egress fees or API call costs.
Deliver true digital sovereignty with storage operated exclusively in EU data centers, ensuring GDPR compliance and immunity from the US CLOUD Act.
Protect customers from ransomware by offering immutable backups with S3 Object Lock and instant recovery via an 'Always-Hot' storage model.
The demand for European cloud solutions is accelerating, with 72 percent of businesses prioritizing data sovereignty. For a VAR cloud storage partner, this shift presents a massive opportunity beyond reselling hyperscaler capacity. Clients now require guarantees against CLOUD Act exposure and demand transparent pricing without hidden egress or API fees. By partnering with an EU-based, S3-compatible object storage provider, you can deliver the digital sovereignty your clients need while building a service portfolio with predictable, defensible margins. This approach transforms your business from a simple reseller into a strategic partner for the long term.
Establish Predictable Margins with a Zero-Fee Model
The primary challenge for any VAR is margin erosion from unpredictable vendor costs. Our economic model is predictable by design, eliminating the top two sources of billing surprises. We have completely removed all egress fees and API call costs for every partner account. This allows you to build Backup-as-a-Service (BaaS) and archiving solutions with at least 30% more margin stability. You can quote customers with confidence, knowing your costs are fixed to storage consumption alone. This transparent foundation makes your offerings more competitive and builds trust over a 36-month client lifecycle. The financial stability this offers is a core tenet of our channel partner program.
This clear economic advantage allows you to focus on value delivery instead of cost management.
Additional useful links
Eurostat provides statistics on cloud computing usage by enterprises in Europe.
The European Commission outlines its policies and strategies related to cloud computing.
The European Union explains the General Data Protection Regulation (GDPR) and its implications for businesses dealing with customer data.
The European Data Protection Board (EDPB) offers a document likely related to a code of conduct for cloud service providers in the EU.
The German Federal Ministry for Economic Affairs and Climate Action provides information on digitalization initiatives and policies.
Canalys offers IT spending forecasts for 2025.
FAQ
How does your partner program help me build predictable revenue?
Our program is built on a predictable pricing model with no egress fees, API call costs, or minimum storage durations. This allows you to set fixed prices for your services, like Backup-as-a-Service, and maintain stable margins without worrying about surprise charges from your storage vendor.
Is your platform fully S3 compatible?
Yes, we offer full S3 API compatibility. This means your customers' existing applications, backup tools (like Veeam or NovaBackup), and management scripts will work seamlessly without any need for code rewrites, ensuring a smooth migration and integration process.
How do you ensure data sovereignty for my EU clients?
We guarantee data sovereignty by operating exclusively in certified data centers located within the European Union. This ensures all data is governed by EU law, is fully GDPR-compliant, and is protected from extraterritorial legislation like the US CLOUD Act. We also offer country-level geofencing for stricter residency needs.
What tools do you provide for multi-tenant management?
Our partner console is designed for MSPs and VARs with full multi-tenant capabilities. It includes Identity and Access Management (IAM) with Role-Based Access Control (RBAC) and MFA, detailed reporting, and automation through our API and CLI to simplify management across all your clients.
How does your storage architecture help with ransomware?
We provide two key defenses: S3 Object Lock allows you to make backup data immutable, preventing it from being encrypted or deleted by attackers. Additionally, our 'Always-Hot' architecture ensures all data is instantly available for recovery, avoiding the delays and complexities of tiered storage systems during a crisis.
Who are your distributors in the UK and Germany?
In 2025, we expanded our channel presence by partnering with Northamber plc as our first distributor in the United Kingdom and api in Germany. These partners provide local support and streamlined access for resellers in their respective regions.
